About
HelloFresh enables local marketing and product teams to communicate directly with customers through push notifications, in-app messaging, and emails. Its central Growth function works to provide the tools, guardrails, and knowledge needed to do this efficiently and in a customer-centric way.
Responsibilities
•Lead the CRM self-service rollout end to end, from framing the scope and aligning stakeholders to launching the programme and tracking adoption
•Collaborate with Product and Engineering to define the agentic CRM environment, represent user needs, and help prioritise development
•Build the skills and context CRM agents need to create reliable, on-brand campaigns within guardrails
•Develop documentation, training, and processes that enable teams to send communications safely without central support
•Design and run user-centric training and onboarding for local marketing and product teams, and turn feedback into improvements
•Define and create reporting to measure success
•Identify use cases for self-service and manage each transition end to end
•Own cross-functional initiatives that make the CRM team more scalable and efficient
•Collaborate with the CreativeTech squad and CRM Operations to adapt AI use cases within CRM workflows
•Collaborate with Product and Engineering to shape the CRM product roadmap and prioritise development based on user needs
Requirements
•Strong project or programme management skills and experience driving complex initiatives across cross-functional stakeholders, including Tech, Product, and local teams
•Experience working in or closely with product and engineering teams, ideally using agile or sprint-based methods
•Experience applying AI to real workflows, such as automating processes, creating content, or analysing data, and helping non-technical colleagues do the same
•At least 4 years of CRM operations experience, including building and sending campaigns on at least one major CRM platform
•Experience training non-specialist users and explaining technical topics in plain language
•Strong documentation, process design, and knowledge-sharing skills
•Attention to detail in governance and ability to identify risks before they become incidents
•Comfort with ambiguity and changing priorities, and ability to switch between projects and create structure where none exists
Nice to have
•Experience with Iterable
Conditions & Benefits
•Competitive salary package
•HelloFresh-subsidized pension scheme
•Savings on weekly HelloFresh boxes
•Discounts through corporate benefits and Vorteile
•Access to Headspace and Spill
•24/7 Office gym access, discounted Urban Sports Club membership, and other wellbeing resources
•Sabbatical leave options in addition to standard time off
•Sustainable travel perks and transportation benefits
•Internal training, the HelloFresh Academy, and a dedicated budget for German language courses
•In-office meal deals and fresh food options
•Parent-friendly policies, an in-office kids corner, and an on-site babysitter
•Submit a complete application including salary expectations and earliest starting date
•The role offers a flexible hybrid model
