About the Role
Santander is evolving from a high-impact global brand into a technology-driven organization, and our people are at the heart of this journey. Together, we are leading a customer-centric transformation that values critical thinking, innovation and the courage to challenge what is possible. Our mission is to help more people and businesses prosper. Santander Portugal is looking for a CRM Data Analyst.
Responsibilities
•Analyze customer data, define and implement new commercial segments and clusters
•Define and implement multichannel journeys (online and offline)
•Define and implement KPIs to monitor the performance of campaigns and journeys
•Measure the efficiency of interactions in the customer funnel
•Measure the impact on business objectives
•Identify growth opportunities and propose Challenger strategies aligned with the defined objectives
Requirements
•Minimum 4 years of experience as a Data Analyst (Mandatory)
•Higher education degree in Engineering, Computer Science, Mathematics or similar fields (Mandatory)
•English (Preferred)
•Professional experience in database manipulation (Big Data) and performance techniques (Mandatory)
•Proficiency in SAS tools (SAS GUIDE) and ORACLE databases (Mandatory)
•Proficiency in data manipulation tools in an Azure Cloud environment (Mandatory)
•Experience building analyses and reports and monitoring performance indicators (Preferred)
•Experience in CRM, campaigns or customer analytics (Preferred)
•Analytical and data-driven profile
•Excellent communication skills – ability to translate and adapt technical/analytical language into business impact
•Ability to turn data into relevant business insights
•Ability to work with multiple stakeholders and multidisciplinary environments
Nice to Have
•Knowledge of Salesforce MKT Cloud - Journey Builder
Benefits
•A fair and competitive compensation package that reflects the impact you create and the value you deliver
•Benefits designed to support your life, goals and well-being, now and in the future
•Through BeHealthy, our global well-being program, we promote holistic well-being
•Parental leave, childcare support and programs adapted to each stage of life
•Global opportunities and diverse career paths
•You can dedicate part of your working time to volunteering activities
