Business Analyst SR – CRM & Data
Applications until: 11/11/2026
Create shopping experiences that people want to take home.
São Paulo - SP
At Electrolux Group, our vision is to be the industry leader in home appliances in consumer satisfaction, providing exceptional experiences throughout the entire lifespan of our products and solutions that are always evolving for the better. We share ideas and collaborate so that, together, we can develop solutions that provide a more pleasant and sustainable life.
Come and join us as you are, because we believe diverse viewpoints make us stronger and more innovative. Within our global community of people from over a hundred countries, we listen to each other, and actively collaborate and grow in diversity and inclusion.
Join us in our incredible mission to build the home of the future!
All about the role:
Electrolux Group's purpose of transforming life for the better goes beyond products - it lies in how we reinvent experiences of taste, care and well-being, based on our consumers' desires. Around the world, our brand seeks to actively participate in the daily lives of thousands of people by offering the best experiences. Our Marketing teams have an approach focused on data analysis, aimed at developing a consumer-centric mindset, seeking to improve the brand's foundational processes and bring innovation to the company.
What you'll do:
This position will act as a bridge between business and technology in the CRM & Data LATAM area, translating demands into functional solutions aligned with the strategy. Will be responsible for gathering and documenting requirements, prioritizing the backlog, creating user stories and acceptance criteria, in addition to supporting the technical team throughout the development cycle. Will also ensure alignment between stakeholders, delivery quality, and evolution of CRM & Data initiatives.
Some responsibilities will be:
•Manage and prioritize the CRM & Data backlog, considering business objectives, expected value, dependencies, risks and technical team capacity;
•Conduct requirements gathering with stakeholders, understanding problems, needs, objectives and expected outcomes;
•Document business and functional requirements with clarity, consistency, traceability and appropriate level of detail for development;
•Conduct refinement and alignment sessions for demands with business areas, technology and other involved stakeholders;
•Translate business needs into clear and feasible functional specifications for the technical team;
•Create user stories, acceptance criteria, use cases and functional flows, ensuring common understanding of scope;
•Define, validate and document business rules, assumptions, exceptions and impacts of proposed solutions;
•Map current and future processes, identifying opportunities for improvement, risks, gaps and integration points;
•Map data, sources, attributes, integrations and dependencies needed for implementing demands;
•Monitor solution development, clarifying functional doubts and supporting decision-making during execution;
•Perform functional validation of deliverables based on requirements and acceptance criteria, ensuring adherence to business need;
•Maintain continuous alignment with stakeholders on priorities, scope, evolution, risks and delivery status.
As part of the continuous improvement culture, you will participate in Lean Thinking (EMS/EAI) projects and activities.
Who you are:
You have:
•Completed higher education;
•Experience as a Business Analyst, Business Analyst, Product Owner or similar role, preferably in digital environments, CRM, data or technology;
•Experience in gathering, analyzing and documenting business and functional requirements;
•Experience with backlog management and prioritization, demand refinement and delivery monitoring;
•Proficiency in creating user stories, acceptance criteria, use cases, process flows and business rules;
•Knowledge of agile methodologies, especially Scrum and Kanban, and experience working with multidisciplinary teams;
•Ability to understand and document data, integrations, dependencies and impacts between systems;
•Experience with management and documentation tools, such as Jira, Confluence and Azure DevOps, or similar;
•Intermediate/advanced Spanish will be considered a differential.
Where you'll be:
You will be based at Electrolux's office in São Paulo, the center of Electrolux's Sales and Marketing operations in Brazil, and workplace of employees fully dedicated to valuing the consumer journey.
With a commitment to creating an inclusive culture and caring for everyone's well-being, we offer the following benefits:
•Discounts on Electrolux products and services;
•Health plan and life insurance;
•Annual profit sharing;
•Extended parental leave (6 months maternity leave, 4 weeks paternity leave);
•Access to Gympass;
•Ample learning opportunities and career flexibility;
•Hybrid model (4 days on-site x 1 day home office).
As part of Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career can take you.
