Key Responsibilities
📌 Marketing Campaign Strategy & Audience Development
•Design data-driven marketing strategies for banking products based on historical campaign performance.
•Develop AI/ML models to optimize campaign ROI and customer targeting.
•Build and validate campaign audiences aligned with approved strategies.
📊 Campaign Performance Analysis & Reporting
•Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
•Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
•Perform segmentation using decision trees and clustering techniques.
•Execute statistical A/B testing to evaluate campaign effectiveness.
•Translate client requirements into technical specifications and deliver data-backed solutions.
•Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.
Required Skills & Qualifications
•Bachelor's or Master's degree in Computer Science, Data Science, Statistics, or a related field.
•Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
•Proficient in SAS, SQL, and/or Python for data manipulation and analysis.
•At least 1 year of experience in building dashboards using Tableau or Power BI.
•Strong analytical thinking, problem-solving, and data storytelling skills.
•Excellent communication and interpersonal abilities.
•Ability to work independently and collaboratively in a fast-paced environment.
•Experience in the banking or financial services sector is a strong plus.
Certifications in SAS or Tableau are advantageous.
