Job Description
The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan.
The Media Planner is the daily focal point to the account and will report to a Senior Associate or Manager. You will steward the tactical communications planning process and provide mid-level recommendations to the senior media team and client. You are expected to maintain daily responsibility for assigned accounts and are expected to understand the client's overall business and marketing goals.
Communications Planning
•Aid in the creation of client media communication plan goals
•Create and maintain media plans, flowcharts, buying guidelines, testing plans and results analysis, budget summaries, plan delivery and reports
•Contribute to all communication opportunities relevant to assigned brand/category
•Write POVs and evaluate new media types and outlets
•Support Communications Planning Supervisor in the collection and evaluation of syndicated consumer and media usage information
•Compile reports of competitive market and media information for each brand or category
•Support ACPD/CPS as a facilitating contact point for client's internal media staff and the primary contact point to client's brand staff when media issues are discussed
•May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients
Client & Internal Relationships
•Manage daily client interaction
•Handle expectations of clients and deliverables
•Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs
•Assist Supervisor in growing business opportunities within current clients
•May inform client and team of new opportunities or issues
•Participate and lead, if appropriate, face-to-face client and vendor meetings
•Build relationships with internal and external teams
•Produce well-considered ideas and solutions
Qualifications
•Bachelor's Degree
•0-2 years of integrated media planning experience and familiarity with the media process
•0-2 years of experience with analytical and online research tools such as Nielsen, @Plan, AdRelevance, etc.
•Interest and familiarity with Media planning
Additional Information
The anticipated salary range for this position is $45,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
Benefits available with this position include:
•Medical, vision, and dental insurance
•Life insurance
•Short-term and long-term disability insurance
•401k
•Flexible paid time off
•At least 15 paid holidays per year
•Paid sick and safe leave
•Paid parental leave
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.
At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
Location: Detroit
Brand: Carat
Time Type: Full time
Contract Type: Permanent
