About You
We're looking for candidates with 2–4 years of experience in copywriting, creative strategy, advertising, or a related field who bring the following qualities:
•A Creative Thinker – You love coming up with big ideas and finding unexpected ways to bring brands into culture.
•Strategically Minded – You're naturally curious about the "why" behind an idea. You can connect creative thinking to consumer insights, brand objectives, and business challenges.
•A Strong Writer – You have a knack for turning complex ideas into simple, compelling stories. Whether it's a headline, campaign concept, manifesto, or presentation.
•Culturally Curious – You actively seek inspiration from advertising, sports, entertainment, emerging trends, and the world around you.
•Proactive & Resourceful – You bring fresh thinking, seek out opportunities, ask questions, and take ownership of your work from start to finish.
•Adaptable & Collaborative – You thrive in a fast-paced agency environment, can juggle multiple projects and deadlines, and enjoy collaborating with people across different disciplines.
•Detail-Oriented – You take pride in the details, from the clarity of your writing and strength of your ideas to the quality of the presentations you help create.
Key Responsibilities
•Big Creative Ideas: Concept and develop innovative, strategically grounded campaign ideas, sponsorship activations, and brand experiences across sports and entertainment.
•Copywriting & Messaging: Write compelling headlines, taglines, campaign narratives, manifestos, and other creative copy that brings brand ideas to life.
•Creative Strategy: Support the development of creative narratives, strategic territories, and campaign platforms rooted in audience insights, cultural relevance, and client objectives.
•Insight Development: Identify audience tensions, cultural truths, fan behaviors, and marketplace opportunities that can serve as strategic springboards for creative ideas.
•Trends: Research and synthesize consumer behavior, cultural trends, competitive activity, and emerging opportunities into compelling trend reports and actionable creative insights.
•Brainstorming & Ideation: Contribute original ideas to team brainstorms and collaborate with Creative Directors, Designers, Strategists, and other agency partners to develop and refine concepts.
•Presentation Development: Help craft compelling creative presentations and pitch materials that clearly articulate the insight, idea, and rationale behind the work.
•New Business: Support new business opportunities through research, creative concepting, strategic storytelling, and pitch development.
Required Skills & Experience
•2–4 years of experience in copywriting, creative strategy, advertising, or a related creative discipline.
•A portfolio demonstrating strong conceptual thinking, writing ability, and creative ideas. Work that shows the thinking behind the creative is especially encouraged.
•Strong copywriting and storytelling skills across multiple formats.
•Ability to translate research, audience insights, and client briefs into clear, compelling creative concepts.
•Excellent verbal and written communication skills, including the ability to articulate and present creative thinking.
•Strong organizational and time management skills, with the ability to manage competing priorities and meet deadlines.
•Comfortable receiving constructive feedback, iterating on creative work, and collaborating across teams.
•A genuine passion for advertising, creativity, and culture. Interest in sports and entertainment is a strong plus.
About MKTG Sports + Entertainment
MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, they've ignited fandom and innovated activation in sports and entertainment to create something worth noticing, engaging, liking, sharing, and remembering. They leverage deep insights and a network of seasoned & creative team members to create impact between properties, fans & brands. MKTG S+E is part of the broader dentsu Sports International network.
Working with Dentsu
Employees who live within a commutable distance of one of dentsu's hub offices — currently located in Chicago, Metro Detroit, Los Angeles, and New York City — are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs.
The annual salary range for this position is $66,300 - $75,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
•Medical, vision, and dental insurance
•Life insurance
•Short-term and long-term disability insurance
•401k
•Flexible paid time off
•At least 15 paid holidays per year
•Paid sick and safe leave
•Paid parental leave
Location: New York. Brand: Mktg Sports. Time Type: Full time. Contract Type: Permanent.
