Bupa

Analytics Insights Specialist - Bupa Global

In short

This role designs and runs Digital Analytics reporting and insights for Bupa Global, a health insurer, reporting to the Lead Digital Analytics Manager and partnering with business stakeholders to support data-driven decisions. It requires hands-on experience with Adobe Analytics (implementation and reporting) and Power BI, plus understanding of GDPR/PECR data legislation; SQL and tag management (GTM, Tealium, Adobe Launch) are a plus. It's a hybrid role (2 days/week in office) based in Cairo, Egypt, offered on a 12-month fixed-term rolling contract.

Analytics Insights Specialist - Bupa Global (BES) (Fixed Term - 12 months)
Location: Bupa Egypt - District 5 Campus – Building B07, Ain Sokhna Road, New Cairo 11361
Contract: Permanent role, but offered on a rolling Fixed Term Contract basis
Hours: 40 hours per week
Work format: Hybrid Working (2 days per week in office)
Candidates must have experience in Adobe Analytics and Power BI.
We make health happen
Bupa Global is the international health insurance division of Bupa. We provide customers who want premium international coverage with products and services to access the healthcare they need anytime, around the world, whether at home or when studying, living, travelling or working abroad.
Bupa Global has offices around the world including London and Brighton (UK), Dublin (Europe), Miami (USA), Dubai (UAE, in partnership with OIC), Egypt and Hong Kong (China) as well as regional offices in mainland China, Singapore, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador.
Role Overview
This role, reporting to the Lead Digital Analytics Manager, is a fantastic opportunity to improve the Digital experience of our customers, through enabling key stakeholders to make data driven decisions.
Bringing a passion for data and insights, you will partner with the business to understand their needs, designing data capture, providing the necessary information and distilling complex analysis into simple insights.
The Digital Analytics team supports a wide range of internal stakeholders, providing reporting, analysis and information to support decision making, as well as being responsible for the implementation and maintenance of Digital Analytics tools across multiple domains.
How you'll help us make health happen
•Provide regular and ad hoc reporting through Adobe Analytics and Power BI - this is a must
•Provide ad hoc detailed analysis on the performance of campaigns and Digital products
•Identify opportunities to improve the Digital customer experience through high quality analysis
•Produce and share actionable insights, presented in a clear and easy to digest manner
•Liaise with key stakeholders to understand measurement requirements and design the data capture for new websites and features
•Support the implementation of marketing tags and Digital Analytics tools
What you will need
•Experience designing / building implementations of Adobe Analytics
•Extensive experience using Adobe Analytics to provide reporting and analysis
•Experience with data visualisation tools (Power BI preferred)
•High attention to detail
•Understanding of UK and European data legalisation – GDPR
•Ability to distil complexity into simple digestible information
•Effective communication and presentation skills, capable of bringing others along with you
•Experience using SQL advantageous
•Tag management experience of Google Tag Manager, Tealium, Adobe Launch advantageous including implementation of 3rd party marketing tag and understanding of 3rd party marketing tagging advantageous
•An understanding of data, privacy and consent legislation (e.g: GDPR and PECR)
Time Type: Full time
Job Area: IT
Locations: Egypt - Cairo

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