Appear

Account executive in AI visibility

In short

Full-cycle Account Executive role selling AI visibility (GEO) solutions to B2B SaaS prospects, owning the full sales cycle from first touch to signed contract across verticals like legal, healthcare, and financial services. The company, Appear, is an early-stage startup building infrastructure that helps brands get cited by AI assistants like ChatGPT and Gemini. The role demands 3+ years of AE/BDR/full-cycle B2B SaaS sales experience, strong commercial and discovery skills, and native use of AI tools in the sales process. Hybrid position based in Barcelona with direct access to founders.

About Appear
Appear is building the infrastructure that helps brands get cited by AI: ChatGPT, Perplexity, Google AI Overviews, Gemini. We're early, we're growing fast, and we need someone who can sell a category that didn't exist two years ago. Context Search is shifting. When someone asks ChatGPT which law firm, clinic, or software to use, the brands that get cited win the business, and most companies have no idea whether they're showing up. Appear fixes that. We measure AI visibility, identify the gaps, and build the content infrastructure to close them. You'll be selling a problem most prospects don't know they have yet, which makes this role genuinely hard, and genuinely interesting.
Задачи
•Full-cycle new business: from first touch to signed contract. You own the number.
•Build and work a targeted pipeline across 2–3 verticals where AI visibility ROI is clearest (legal, healthcare, financial services, professional services).
•Run discovery that surfaces the problem before pitching the product. Prospects rarely know their AI citation rate. You'll show them, then show them what it costs.
•Lead demos, business case presentations, and commercial negotiations with senior stakeholders up to C-level.
•Work closely with the founders on positioning, pricing, and deal structure. Your input shapes how we sell.
•Feed market and objection intelligence directly into product and marketing. No intermediary, no lost signal.
•Use AI natively: account research, call prep, pipeline management, follow-up drafting. We expect this to be table stakes, not a differentiator.
Требования
•3+ years in an AE role, senior BDR, or full-cycle role in B2B SaaS.
•Comfortable with commercial conversations. You can discuss pricing, ROI, and contract terms without deferring to sales.
•Strong at asking the right questions in client meetings, not just presenting.
•Genuinely curious about AI and how it's changing search. Clients will ask hard questions and you need to hold your own.
•Organised and proactive: you manage your book of business systematically, not reactively.
•Fluent in English.
Будет плюсом:
•Spanish or other European languages are a plus for our client base.
•Background in SEO, content marketing, or digital agency work. You'll speak your clients' language immediately.
•Experience managing accounts across legal, healthcare, financial services, or professional services verticals.
•Familiarity with HubSpot, GoHighLevel, or similar CRM for account tracking and renewal management.
•You've been an early AE or BDR hire before and understand what it means to build the function as you run it.
Условия
•Real category upside. GEO is where SEO was in 2004. You're early enough to matter.
•Founders in the room. Direct access to the CEO, CRO, CMO, and GTM. No bureaucracy between you and decisions.

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